A vibrant, young swimwear brand launching new for spring 2013; South Beach represents affordable fashion swim and beachwear for trend-aware women.

Detail is at the forefront of our designs. Beadwork and embellishment are key features along with strong, unique prints. Simpler swim styles are accented with surprising touches such as jewel-encrusted brooches and pretty charms, lending to the individual character of the range.

The debut collection focuses on three key trends; ‘Gypsy Summer’, ‘Delicious’ and ‘Americana’.

Gypsy Summer centres on dense print and intense colour. Vibrant ‘jazz’ pink and sharp ‘new’ blue accentuate bead embellishment and oversized rose blooms. Scarf prints and hand-painted designs combine with frill detailing and bows for a perfectly mis-matched look.

Delicious puts an emphasis on fun, flirty styles in a delectable palette of sugar shades and neon brights. Conversational pop prints, multi-coloured gems and 3D flowers create a sweet yet quirky look.

The Americana trend pays homage to the traditional US with native and retro themes at its core. Americana looks back to 1970s country with fringing, beading and tassels, given a modern edge with a fusion of geometric Aztec and photographic print.

We’re launching to stockists for the Spring/Summer 2013 season. Please contact us for information.